Keep in mind that if your product is to be used also on mobile products it can influence the entire layout and your initial strategies. The actual process of designing is usually the longest step since you are not only creating the key screens but also adapting your product to various screen sizes, mobile devices, adding error messages, loading animations etc. Read also: When Is A Good Time To Optimize The UX Of Your Application? The assets that you are creating during this step should be consulted with the development team since not every idea will be easy, or even possible, to implement. They will be able to spot new concerns that the other group could have missed because they already know the product. It is important to test on a fresh group from time to time, as they will give you a fresh look. The prototype should be regularly tested by your testing group or you can make use of ‘ hallway testing’. This is the time to focus on colors and fonts, experiment with different layouts etc. Step 4: Design your productįinally, it is time to start actually designing your product. Keep in mind to document your work flow and progress in the form of a presentation. You can also find a group of people from your company and ask them to be your first testing group. Working on such prototypes gives you more freedom in applying changes than to do so on a live product.Īsk yourself questions like is the system usable, how easy it is for an outsider to navigate and does it provide the desired outcome. This is a back and forth process of delivering an idea and receiving feedback. Share the lo-fi prototype with your client, ask about their opinion. Use a whiteboard or paper to turn the information you have carefully gathered into a product vision. The next step on your journey is to sketch. Read also: Why Do You Need UX Design Consulting And How Can Your Business Benefit From It? Step 3: Sketch out your product Tip : useful links that can be used during the analysis Having an ongoing conversation with the client is what helps us avoid mistakes and miscommunications. Creating a mood board where all the ideas are gathered and showing it to the client is a great way to, again, get feedback before starting the actual designing process. During this step, you can also think about the possible layout of the website. Research should help you decide on the overall style of the product (follow the recurring themes or to branch out), but without going into details which fonts, graphics or colours to use. If a product we are creating already exists - prepare a detailed analysis for it as well. The list of competing products should include a detailed analysis: strong and weak points, good features, interesting solutions as well as those we do not like. The second step is about making research (if you have a working product it is also about evaluating it), analyzing the competitors, latest trends, but always having in mind the guidelines prepared by your client. When the initial conversations are over you are ready to dive deeper. Other things to consider here are: sending out questions about the product for the client to answer, selecting the contact person (people responsible for the project on the client’s side), creating a list of competing products. Tip : Remember to document every step of the process - this will serve as a backup if at some point confusion arises as well as a tangible proof of your work. At this point, it can be good to consider creating a presentation for the client to keep them engaged and gather the first feedback. Ask about the client’s selling points of the product and their competition.Īll the gathered information will give us some solid ground to build the product on. During a brainstorming session, you should determine the end-users and define the use cases. In this step, the design team discusses the product with the Product Manager. Getting access to marketing material as well as consulting people responsible for sales and marketing will help to create client’s profile. We should not be afraid to ask about marketing goals, selling points or strategies. This is where we aim to understand the values standing behind our customer that will help us adjust the service to their vision. The first step of the design process is about creating a strategy and getting to the core of the product development process. Step 1: Understand your customers and their values Step 2: Research the competition Step 3: Sketch out your product Step 4: Design your product Step 5: Implement the solution onto a webpage Step 6: Evaluate the work and improve it 6 Key Steps of a UX/UI Design Process Step 1: Understand your customers and their values
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